Add seasonal joy to your site with generative AI Dec 07
We all know that feeling - visiting a website during the holidays and seeing a little festive touch that makes you smile. Maybe it’s snowflakes falling on the hero image, pumpkins appearing in October, or hearts floating around on Valentine’s Day. These small details create emotional connections with users and show that there’s a human touch behind the pixels.
But here’s the problem: creating seasonal variations of your website’s imagery is tedious. You either need to hire a designer every time a holiday rolls around, or you end up using the same tired stock photos everyone else is using.
Or do you?!
Use Generative AI
What if you could take your existing brand imagery and automatically generate dozens of seasonal variations with a single command? That’s exactly what modern image generation APIs make possible.
The idea is simple:
- Take your existing hero image, product photos, or illustrations
- Use AI to transform them into seasonal variations while keeping the core subject intact
- Deploy them automatically based on the calendar
No Figma, Sketch or Photoshop skills required. No designer bottleneck. Just your original image and a bit of automation.
Why bother?
You might be wondering if seasonal imagery is worth the effort. Consider this:
- Emotional engagement: Seasonal content creates a sense of timeliness and relevance
- Return visitors notice: Users who come back will see something fresh
- Marketing alignment: Your visuals can match your seasonal campaigns
- Competitive edge: Most sites don’t bother—yours will stand out
- It’s fun: Adding a bit of whimsy to your site makes the web a better place
A great example of this in action is knipsmig.com, which uses seasonal imagery throughout the year to keep the experience fresh and delightful. Whether it’s cozy autumn vibes or festive holiday decorations, the site feels alive and in tune with the moment.
Here’s a glimpse of how the same base illustration transforms across different seasons and holidays:
| Spring | Summer | Autumn |
|---|---|---|
| Christmas | Halloween | Easter |
| Diwali | Chinese New Year | Día de los Muertos |
A script that does the heavy lifting
I’ve created a TypeScript script that utilizes Google’s Gemini API to generate seasonal variations of any image. It supports over 25 themes, including the four seasons and major holidays like Christmas, Diwali, Chinese New Year, as well as occasions like graduation and Black Friday.
However, be aware that it’s not inexpensive! I’m defaulting to 4K output, which is currently the largest available from Nano Banana Pro. You may want to adjust this setting.
Anyway, here’s the script for you …